Privacy Policy

Global Privacy Statement

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Last Modified: March 31, 2025

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Contact Details

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Name: Perennial
Address: 2560 28th ST., Suite 102, Boulder, CO, 80301
Email: hello@perennial.earth
Phone: +1 (308) 672-7886

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1. Overview

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This global privacy policy (“Global Privacy Policy”) describes how Cloud Agronomics Inc. d/b/a Perennial (“Perennial”, “we”, “our”, or “us”): (a) collects, uses, retains, shares, or otherwise performs any other action on non-U.S. residents’ (“you” or “your”) data (“process” or “processes”); and (b) describes your rights regarding your Personal Data (as defined below) and how to exercise those rights. Please read this Global Privacy Policy carefully to understand our policies and practices regarding your data and how we will treat it.

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We reserve the right to change this Global Privacy Policy from time to time in accordance with applicable data protection regulations. Please check this Site regularly for updates.

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Wherever appropriate in this Privacy Policy, a singular term shall be construed to mean the plural where necessary, and a plural term the singular. As used herein, “Personal Data” means any information which are related to an identified or identifiable natural person. For the avoidance of doubt, as used in this Global Privacy Policy, “data” includes Personal Data. As used herein, “GDPR” means Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, as well as any implementing rules and regulations, as amended and updated from time to time.

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1.1. When This Global Privacy Policy Applies

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This Global Privacy Policy, applies to the data we collect from or about you when you take the following actions (collectively, the “Interaction Channels”):

• access or use our website, https://www.perennial.earth/ (“Site”);
• legally download, access, or use our mobile application (“Mobile App”);
• interact with us online via email, or through advertising (“Online” and collectively with Site, and Mobile App, “Digital Assets”);
• interact with any Digital Asset where this Global Privacy Policy is referenced or linked; or
• interact with us offline via telephone or offline forms (“Offline”).

This Global Privacy Policy also applies when you purchase our products or services (“Deliverables” together with Interaction Channels, the “Platform”). This Privacy Policy does not apply to your data if you are a resident of the United States or interact with third-party digital assets that are linked to or accessible from the Digital Assets. Please see this Privacy Policy if you are from the United States.

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2. Data Processed; Sources of Data; Legal Basis for Processing

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This section describes the data we collect from you, organized by the sources in which we collect it from. We process your data as follows:

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2.1. Directly from You or from Third Parties Such as Service Providers

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• Visting or Use our Platform. If you visit our Platform for informational purposes, we process your IP address, information on the device and browser you are using (operating system, browser type and version, host name of the device), the referrer URL, time and date of your request and clickstream data. We process this data to display to you our Platform correctly, enable its core functions, and to ensure the stability and security of our Platform.
  
  The legal basis for this data processing is Art. 6 (1)(b) of GDPR or other similar basis under applicable privacy laws, insofar as it serves to provide our Platform to you, and Art. 6 (1)(f) of GDPR or other similar basis under applicable privacy laws, as we have a legitimate interest to ensure the security of our Platform, a user-friendly, effective and secure experience and smooth access to its key functions.
• Using our Deliverables. To use certain features of our Deliverables, you may have to register for a user account. As part of your registration and/or use of our Deliverables, you must provide certain data, such as your name, email address, username and a password. We may also collect analysis of your soil such as the samples for Soil Organic Carbon (SOC) and bulk density analysis and the GPC location of the samples. In some cases, we may also collect data limited to tillage, fertilizer applications, irrigation, grazing and other specific farm application practices.
  
  ‍Finally, we make collect data relates to transactions such as your financial information, the Deliverables you purchased, the quantity purchased, and associated data. The legal basis for this data processing is Article 6 (1)(b) of GDPR or other similar basis under applicable privacy laws. We process the aforementioned data in order to grant you the desired access and use of our Deliverables available on our Platform. ‍
• Communicating with us. While in a business relationship with us, we may process your data to communicate with you.
  
  Communications may also be initiated by you. Such communications may include sending information or materials you request, responding to your questions and comments providing user support after you request such support. Data processed during such communications may include your name and contact information, such as your email address in addition to the contents of your communications. The legal basis for processing this data is Art. 6 (1)(b) of GDPR or other similar basis under applicable privacy laws, as it is necessary to respond to your request.
  
  To help you stay up to date with our offerings, we may contact you. We will generally only contact you with such promotional communications¹ when you have given your prior consent and have not objected to future communications such as when you sign up for a newsletter. You can object at any time by the means provided for contacting us through the means provided at the end of this Global Privacy Policy.
  
  In addition to that, if we have obtained your email address in the context of the provision of our Deliverables, we may also use the email address for direct marketing of our own similar Deliverables. You are given the opportunity to object to such use when we collect your email address or by clicking the opt-out link at the bottom of the email you received from us.
  
  The legal basis for the use of you contact details for promotional communications is Art. 6 (1)(a) of GDPR, or other similar basis under applicable privacy laws, insofar as you have given your consent to the use of the data for such purposes, and Art. 6 (1)(f) of GDPR, or other similar basis under applicable privacy laws, where we use your email address to promote similar Deliverables provided to you previously. We pursue the legitimate interest of direct marketing.‍
• Participate in a Promotion, Contest, or Sweepstake. In some cases, we may provide you the opportunity to participate in a promotion, contest, or sweepstake. We will only use your data for such purposes when you’ve provided consent by asking us to participate in the promotion, contest, or sweepstake. In those case, we may collect your data such as your name, email, and other data we ask for at the point in which you provide consent.
  
  The legal basis for the use of you contact details for promotions, contests, or sweepstakes, is Art. 6 (1)(a) of GDPR, or other similar basis under applicable privacy laws, insofar as you have given your consent to the use of the data for such purposes, and Art. 6 (1)(f) of GDPR, or other similar basis under applicable privacy laws, where we use your email address to promote similar Deliverables provided to you previously. We also conduct direct marketing under the legal basis of legitimate interest.

2.2. Data Automatically Collect About You

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To provide our Digital Assets, its functions, and other business-related purposes, as you navigate through and interact with our Digital Assets, we, our service providers, or other third parties may use Automatic Tracking Technologies (defined in the Cookie Policy), to collect the following types of data:

• Device Data. Data when you interact with the Platform such as technical data about your device including your IP address; unique identifiers; device type; domain, browser type, version, and language; operating system and system settings; and similar device data.
• Usage Data. Data about your visits to and usage of our Platform including usage details (i.e., date/time/duration on a given Digital Assets page), traffic data, general location and time zone based on your IP address, heat maps that show where your mouse is on a Digital Assets page, and navigation paths within the Digital Assets. This data may include links clicked, Digital Assets page views, searches, features used, items viewed, or time spent on the Digital Assets.

3. Other Processing Purposes

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In specific cases, we may process your data for the following purposes:

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We may process your data to comply with legal obligations that we face (e.g. regarding data retention under commercial or tax law). The legal basis for such data processing is Art. 6 (1)(c) of GDPR, or other similar basis under applicable privacy laws, in connection with the relevant legal provisions.

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We may process your data if we sell our company, a part of it or other assets, or in case we buy another company, a part of it or other assets. The legal basis for this data processing is our legitimate interest (Art. 6 (1)(f) of GDPR or other similar basis under applicable privacy laws) to further the development of our company through mergers and acquisitions.

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We may have a legal obligation to participate in investigations and proceedings of public authorities and the government. The legal basis for such processing is Art. 6 (1)(c) of GDPR, or other similar basis under applicable privacy laws, in connection with the respective provision establishing our legal obligations.

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We may also process your data to protect our rights and safety, our contract and business partners and others, including through assertion of or participation in legal proceedings. The legal basis for this data processing is either a respective legal obligation to this effect (Art. 6 (1)(c) of GDPR, or other similar basis under applicable privacy laws, in connection with the relevant legal provisions) or our legitimate interest or of those affected to assert legal claims (Art. 6 (1)(f) of GDPR, or other similar basis under applicable privacy laws).

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If we use your data for other purposes than those stated above, we will provide specific notification at the time of collection.

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4. Third Party Recipients of Data

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For some of the aforementioned purposes we may disclose your data to other parties. In addition to any recipients already mentioned in this Global Privacy Policy, these categories of recipients include data processors acting on our behalf and bound by our instructions, such as communication service providers (e.g. mail relay providers), newsletter providers, IT and IT security providers, and software providers (including software as a service solutions).

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The legal basis for respective data transfers is Art. 28 of GDPR, or other similar basis under applicable privacy laws, in connection with the respective data processing agreement concluded with the recipient. Through these agreements, we have contractually bound these recipients to process your Personal Data only on our behalf and in accordance with our instructions.

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In addition to the disclosures mentioned above, we may also transfer your Personal Data to additional third parties for some of the purposes and according to the legal basis mentioned above in this privacy policy, e.g. to lawyers and tax advisors, notaries, courts, government authorities and agencies.

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5. Cross-Border Transfers

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We are a US-based company. Thus, when using our Platform, we will transfer your Personal Data in the US.

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When sharing your Personal Data with external recipients, some of your Personal Data may be transferred to other companies within the US or other countries, including third countries outside your country of residents where laws may not provide the same level of protection for your Personal Data as under applicable privacy laws. Please note that data processed in a foreign country may be subject to foreign laws and accessible to foreign governments, courts, law enforcement, and regulatory agencies. However, we will endeavor to take the required measures to maintain an adequate level of data protection when sharing your Personal Data with recipients established in such countries.

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In the case of a transfer to a country outside of the EU/EEA, UK, or Switzerland this transfer is either safeguarded by a so-called adequacy decision from the European Commission or equivalent supervisory authority declaring that such country or recipient provides for an adequate level of data protection, or, if such adequacy decision does not exist, the execution of applicable standard contractual clauses and additional measures, if necessary.

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6. Data Retention Period

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We retain your Personal Data only for as long as is necessary for the purpose for which it is processed and delete it afterwards, unless we are required by law to retain it for a longer period (e.g. to comply with statutory retention obligations under tax law).

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7. Data Protection Rights

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You may have the following data protection rights, depending on the circumstances of the specific case, which you may exercise by contacting us at the email in the How to Contact Us section below. Please provide us with the sufficient detail of the right you wish to exercise and your specific request. We may ask that your provide us additional details so we can verify you are the data subject which the request is about.

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7.1. Access

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You have the right to require information as to whether your Personal Data is retained and request access to your Personal Data and/or copies of such data, including purposes of processing, the processed data categories, its recipients as well as potential data retention periods.

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7.2. Rectification, restriction of processing, deletion

You have a right to request the rectification, deletion or restriction of processing of your Personal Data, for example if (a) it is incomplete or inaccurate, (b) it is no longer necessary for the purposes for which it was collected, or (c) the consent on which the processing was based has been withdrawn.

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7.3. Refusal or withdrawal of your consent to data processing

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You have the right to refuse to provide and – without impact to data processing activities that have taken place before such withdrawal – withdraw your consent to processing of your Personal Data at any time.

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7.4. Automated decision-making including profiling

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We do not use your Personal Data for automated decision making which produces legal effects concerning you or similarly significantly affects you.

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7.5. Right to data portability

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You may have the right to receive the data, which you have provided to us in a structured, commonly used and machine-readable format and have the right to transmit this data to another controller without hindrance from use. You also have the right to transmit this data directly to another controller, where technically feasible.

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7.6. Right to object

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You have the right to object, on grounds relating to your particular situation, at any time to the processing of your Personal Data where we process your Personal Data based on our legitimate interests (Art. 6 (1)(f) GDPR). In case we process your Personal Data for direct marketing purposes, you have the right to object at any time.

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7.7. Right to lodge a complaint with the competent supervisory authority

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You have a right to take legal action against any potential breach of your rights regarding the processing of your Personal Data, as well as to lodge a complaint with the competent supervisory authority.

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8. How to Contact Us

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For questions, suggestions and comments on the topic of data protection, please feel free to contact us at:

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Physical Address: 2560 28th ST., Suite 102, Boulder, CO, 80301

Email: hello@perennial.earth

US Privacy Statement

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Last Modified: March 31, 2025

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1. Overview

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This privacy policy (“Privacy Policy”) describes how Cloud Agronomics Inc. d/b/a Perennial (“Perennial”, “we”, “our”, or “us”): (a) collects, uses, retains, shares, or otherwise processes United States residents (“you” or “your”) data (“process” or “processes”); and (b) describes your rights regarding your personal data (as defined in the Data You Directly Provide to Us section below) and how to exercise those rights. Please read this Privacy Policy carefully to understand our policies and practices regarding your data and how we will treat it.

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This Privacy Policy may be modified from time to time. The date this Privacy Policy was “last updated” is at the top of this page. If we make a material change to this Privacy Policy, we will publish the updated Privacy Policy to: https://www.perennial.earth/privacy-policy. We advise you to frequently check this Privacy Policy for any changes. We may also provide notice of such changes to you in other ways, at our discretion, such as emailing you at the email address we have on file for you.  YOUR USE OF THE INTERACTION CHANNELS, AND CONTINUED USE OF THE INTERACTION CHANNELS FOLLOWING ANY CHANGES TO THIS PRIVACY POLICY, SIGNIFIES YOU READ AND UNDERSTAND THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, YOUR CHOICE IS TO NOT USE INTERACTION CHANNELS.

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Wherever appropriate in this Privacy Policy, a singular term shall be construed to mean the plural and a plural term the singular.

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1.1. When This Privacy Policy Applies

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This Privacy Policy applies to the data we collect from or about you when you take the following actions (collectively, the “Interaction Channels”):

• access or use our website, https://www.perennial.earth/ (“Site”);
• legally download, access, or use our mobile application (“Mobile App”);
• interact with us online via email, or through advertising (“Online” and collectively with Site, and Mobile App, “Digital Assets”);
• interact with any Digital Asset where this Privacy Policy is referenced or linked; or
• interact with us offline via telephone or offline forms (“Offline”).

This Privacy Policy also applies when you purchase or use products or services (“Deliverables” and together Interaction Channels, the “Platform”). This Privacy Policy does not apply to your data if you are a resident of any other country other than the United States or interact with third-party digital assets that are linked to or accessible from the Digital Assets. Please see this Global Privacy Policy, if you are from a country other than the United States.

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2. Type of Data Collected; Source of Data

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The types of data we collect about you depend on your interactions with us and on our Platform. In this section, we describe the categories of data we collect, organized by the sources of this data.

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By interacting with the Platform, you grant us the right to use your data to enable us to provide the Platform to you, to improve the Platform, and for other uses as stated in this Privacy Policy and in any ancillary agreements you may have entered with us related to our Platform. If you do not provide your data when requested, you may not be able to use our Platform or certain features of our Platform in whole or in part: (a) if that data is necessary to provide you with our Platform or such features or (b) if we are legally required to collect the requested data.

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2.1. Data You Directly Provide to Us

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We may collect the following types of data that you provide directly to us, such as by visiting or using the Platform, or by communicating with us by email or other means:

• Personal Data. Data by which you may be personally identified such as name, email address, phone number, physical address, or any other data that could be used to identify you or that could identify you when associated with such identifiable data (“personal data”).
• Demographic Data. Data that is about you but that as an individual piece of data does not specifically identify you.
• Communications Data. Data contained in your communications with us through our Platform, such as when you request additional information about our Platform, provide us with feedback, fill in forms on the Platform, or interact with our customer service team, including personal data used to contact you, the date and time of your communications, and the content of your communications.
• Analysis Data. Data related to our analysis of your soil such as the samples for Soil Organic Carbon (SOC) and bulk density analysis and the GPC location of the samples. In some cases, we may also collect data limited to tillage, fertilizer applications, irrigation, grazing and other specific farm application practices.
• Transaction Data. Data related to your purchases of our Deliverables including your financial information, the Deliverables you purchased, the quantity purchased, and associated data.  

2.2. Data Automatically Collect About You

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As you navigate through and interact with our Platform, we, our service providers, or other third party’s may use Automatic Tracking Technologies (as defined in our Cookie Policy), to collect certain data about your equipment, browsing actions, and patterns, including the following types of data:

• Device Data. Data generated when you interact with the Platform, such as technical data about your device used to interact with the Platform, including your IP address; unique identifiers and device type; domain, browser type, version, and language; operating system and system settings; and similar device data.
• Usage Data. Data about your visits to and usage of our Platform including: usage details (i.e., date/time/duration on a given Digital Assets page), traffic data, logs, general location and time zone based on your IP address, heat maps that show where your mouse is on a Digital Assets page, other communication data and the resources that you access and use on the Digital Assets, and navigation paths within  the Digital Assets. This data may include links clicked, Digital Assets page views, searches, features used, items viewed, or time spent on the Digital Assets.‍

‍2.3. Data We Collect from Other Sources

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We may receive data about you from other sources such as service providers who help us provide the Digital Assets or assist us with interacting you through the Platform and other third parties. These other sources include the following:

• Publicly Available Sources. Data that is publicly available such as databases of historical field sampling.
• Service Providers. We may use service providers to provide the Platform to you or for any other purpose described in the How We Use Your Data section below. These service providers have contractual obligations with us to use the data we provide to them to carry out the purpose in which we provide it and for no other purpose.  This may include your data.
• Other Third Parties.  We may use other third parties to assist us with providing the Platform to you or for any other purpose described in the How We Use Your Data section below, and so we may provide such third parties data about how you interact with our Platform, marketing campaigns, marketing campaigns, or events in which we and you participate. These third party’s privacy policies govern the collection and disclosure of your data by such third party.

3. How We Use Your Data

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We, along with our service providers or other third parties, may use your data for certain purposes. Those purposes may be carried out by using Artificial Intelligence (“AI”) including Generative AI. Therefore, we may use your data for the following purposes:

• Provide and Improve our Interaction Channels to You. To administer, present, support, maintain and enhance our Interaction Channels including by improving our customer experience. Specifically, with our Digital Assets we use your data to provide more personalized Digital Assets, including by enabling us to estimate our audience size and usage patterns and store data about your preferences which allows us to customize our Digital Assets according to your interests or recognize you when you return to our Digital Assets. It also allows use to refine the functionality and generally improve the performance of our Digital Assets based on usage.
• Provide and Improve our Deliverables to You. To administer, present, support, maintain, and enhance our Deliverables including by providing effective research and analysis requested by you. In addition, we use this data to tailor our Deliverables to better meet our customer’s needs (including you) refine features and enhance overall performance. The data allows us to improve the accuracy of analysis performed by Deliverables, designed to enable more precise insights and quantification.
• Complete Transactions. To complete your purchase request of our Deliverables.
• Communicate with You. To communicate with you, including when you request additional information from us, or when we contact you about your account or a material change to our policies that affect you or Deliverables you have purchased from us.
• Advertise and Market to You. To send advertising or marketing communications (including behavioral advertisements) about products, or services offered by us and others, and to provide news and information that we believe may be of interest to you and to analyze and enhance our marketing communications and strategies. For information about managing your marketing preferences, see the Your Choices About Your Data section below.
• Provide Safety and Security of our Platform. To detect and protect against malicious, deceptive, or illegal activity, including fraudulent transactions, errors, negligence, violations of any applicable terms, security incidents, and harm to the rights, property, or safety of us and our users, customers, employees, or others.
• Troubleshoot. To identify and debug errors that impair the existing intended functionality of our Platform.
• Facilitate Corporate Transactions. In anticipation of or in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Perennial’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the data held by Perennial is among the assets transferred.
• Obtain Your Consent. In accordance with: (i) the way we describe to you how we will use data when you provide such data to us; (ii) your instruction or intentional direction; or (iii) any other way when you consent.
• Comply with Legal Obligations. To comply with our legal or regulatory obligations, including our tax obligations and those related to the prevention of fraud and money laundering, or any regulatory requirements or provisions.
  
  In addition to the descriptions above regarding how we may use your data, we may also use it in the following ways:
• Aggregated or De-identified Data. We may use, without restriction, data that is aggregated or de-identified and is maintained in a form that cannot reasonably be used to infer data about, or otherwise be linked to, a particular individual or household. We may aggregate the data we collect via Automatic Tracking Technologies with data we collect in other ways or receive from other sources. We may use that aggregated data to enhance and personalize your experience with us, for promotional purposes, testing our IT systems, research, data analysis, improving our Digital Assets and Deliverables, developing new products and features, and for other purposes described in this Privacy Policy.
• Inferences from Your Data. In addition to the types of data and sources of data we describe above, we may also draw inferences or derive data about you based on other types of data we collect about you to create a profile reflecting your interest, preferences, and characteristics. We may use this data to enhance your experience on the Digital Assets, to track analytics about the usage of our Digital Assets, or to serve advertisements, including targeted advertisements to you.

4. Who We Share Your Data With & the Purpose of Disclosure

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We may disclose data that we collect from you or that you provide as described in this Privacy Policy to those who fall within the following categories and for the purposes set forth below:

• Service Providers. We disclose data to unaffiliated companies or individuals that we engage to perform services on our behalf, including customer support, web hosting, software developers, information technology services, database management, and direct mail and email distribution. These service providers may have access to data we collect from you to perform the specific services we request from them.  
• Other Third Parties. ‍
  
  • Advertising and Analytics Providers. We engage third parties to provide analytics services, serve advertisements, and perform related services across the web and in mobile applications. These entities may use Automatic Tracking Technologies to collect data about your use of the Platform and use of other third-party digital assets, including your IP address and other identifiers, web browser network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion data. These third parties may use this data to deliver advertisements across the web and in mobile application that are more relevant to you, to analyze and track data, to determine the popularity of certain content, and to better understand your online activity.
    
    For information on opting out of having your data used for these purposes, please see the Your Choices About Your Data section below.
• Corporate Transaction. Your data may be disclosed or transferred in anticipation of or in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Perennials’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by Perennial is among the assets transferred.
• Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose data when we believe doing so is reasonably necessary to comply with applicable law or legal process (including an enforceable request from authorities), to respond to claims (including inquiries by you in connection with your purchases from us), enforce or apply our other policies, or to protect the rights, property, or personal safety of us, our users, employees, or others.
• Your Consent or at Your Direction. We disclose data, to third parties when we have your consent or direction to do so. We may also disclose your data to third parties when you expressly direct us to do so or when you use our products or services to intentionally interact with third parties. In these cases, we disclose your data to carry out your request.
• Aggregated, Anonymized, or De-identified Data. We may also disclose aggregated, anonymized, or de-identified data, which cannot reasonably be used to identify you, without restriction. We process this data only in a de-identified fashion and will not attempt to re-identify such data, except as permitted by law.

5. How We Protect Your Data

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We have implemented measures designed to secure your data from accidental loss and unauthorized access, use, alteration, and disclosure.

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The safety and security of your data also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Platform, you are responsible for keeping this password confidential. Do not share your password with anyone.

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Unfortunately, the transmission of data via the Internet is not completely secure. Although we use reasonable efforts to protect your data, we cannot guarantee the security of your data transmitted to our Platform. Any transmission of data is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained in the Platform.

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6. Retention of Your Data

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We may retain your data for as long as we need it to provide you with the Platform. If you ask us to delete your data, there may be some latency in deleting this data from our servers and back-up storage and some data may not be completely removed from our logs and other records. In addition, we may retain this data if necessary to comply with our legal obligations, resolve disputes, or enforce our agreements.

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When we process personal data, we determine the retention period taking into account various criteria, such as the type of Deliverables provided to you, the nature and length of our relationship with you, the impact on our Platform we provide to you if we delete some data from or about you, and mandatory retention periods provided by law.

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7. Your Choices About Your Data

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We strive to provide you with choices regarding the personal data you provide to us. Below are options for your personal data.

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7.1. Automatic Tracking Technologies and Targeted Advertising

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You can set your browser to refuse all or some Automatic Tracking Technologies or to alert you when certain Automatic Tracking Technologies are being sent. If you disable or refuse cookies, please note that some parts of the Platform may then be inaccessible or not function properly.

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The Platform also uses Google Analytics, which uses cookies or other tracking technologies to help us analyze how users interact with and use the Platform, compile reports on activity, and provide other services related to activity and usage. Google Analytics may collect information such as your IP address, time of visit, whether you are a return visitor, and referring website.  To learn more about how Google Analytics collects and processes data you may visit http://www.google.com/policies/privacy/partners.

• Behavioral Advertising. We work with certain Analytics and Advertising Providers, as described in the Who We Share Your Data With & the Purpose of Disclosure section above and allow these Analytics and Advertising Providers through our Digital Assets to place Automatic Tracking Technologies on your browser or device to collect data about you. The data they collect may be associated with your personal data or they may collect data, including personal data, about your online activities over time and across different websites and other online services. They may use this data to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ Automatic Tracking Technologies or how they may be used.

Some of our Analytics and Advertising Providers may be members of the Network Advertising Initiative (“NAI”) and/or are subject to the Self-Regulatory Principles for Online Behavioral Advertising published by the Digital Advertising Alliance (“DAA”). You can obtain more information about these companies’ information collection practices and opt-out of receiving interest-based advertising from participating NAI and DAA members by going to the NAI’s website at http://optout.networkadvertising.org/?c=1 or the DAA’s website at optout.aboutads.info. In addition, your mobile device settings may provide the functionality to limit our, or our partners’, ability to engage in ad tracking or targeted advertising using the Google Advertising ID or Apple ID for Advertising associated with your mobile device.

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If you opt-out of behavioral advertisements, you will still see advertisements online, but they may be less relevant to you. Please note that we may also work with companies that do not participate in the opt-out mechanisms described above. Even after using these opt-out mechanisms, you may receive behavioral advertising from other companies. We do not control these third-party opt-out links, and we do not control whether our advertising partners participate in these programs. We are not responsible for any choices you make using these programs or links or their continued availability or accuracy.  

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7.2. Our Email Marketing to You

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If you do not wish to receive our marketing emails, you may unsubscribe by following the unsubscribe instructions at the bottom of the email or by contacting us through the contact information in the How to Contact Us section at the bottom of this Privacy Policy. After you unsubscribe, however, you may continue to receive product or service-related and other non-marketing emails.

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7.3. Accessing and Correcting Your Data

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If you have an account with us, you may be able to access and correct some of the data we hold about you through the settings menu. If you wish to access or correct additional data that is not accessible through your account or if you do not have an account with us, please contact us at the email listed in the How to Contact Us section below and we will try to assist you with your request.

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7.4. Do Not Track Signals

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Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (“DNT”) or similar feature that signals to websites that a user does not want to have his or her online activity and behavior tracked.

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Please note that we do recognize and respond to the signal which your browser transmits through the DNT feature your browser might have.

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8. Links to Other Third-Party Digital Assets

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We may provide links to digital assets such as websites, applications, or services that we do not own or operate (“third-party digital assets”). Those links are provided for your convenience. If you follow the link and visit those third-party digital assets, they too may collect data about you. We do not own or control any third-party digital assets, and we are not responsible for the practices employed by third-party digital assets linked to or from our Digital Assets. We recommend that you review the privacy policies of other third-party digital assets before authorizing third-party access to your data.

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9. Children Under the Age of 18

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Our Platform is not directed at or intended for children under 18 years of age. No one under age 18 may provide any data to or on the Digital Asset. We do not knowingly collect data from children under 18. If you are under 18, do not use or provide any data on the Digital Asset or on or through any of its features, register process, or in connection with the Platform. If we learn we have collected or received data from a child under 18 without verification of parental consent, we will delete that data. If you believe we might have any data from or about a child under 18, please contact us through the data at the How to Contact Us section below.

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10. International Visitors

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We are based in the United States. When we obtain data about you, we may process such data outside of the country in which you reside, including in the United States. By using the Platform, you consent to the transfer to and processing of your data in countries outside of your country of residence, which may have different data protection laws than those in the country where you reside. If you a resident outside of the United States, please see our Global Privacy Notice for disclosures applicable to you.

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11. How to Contact Us

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To ask questions or comment about this Privacy Policy and our practices in general, contact us at:

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Physical Address: 2560 28th ST., Suite 102, Boulder, CO, 80301

Email: hello@perennial.earth